Remembering a Good Friend...
- Aug 7, 2018
- 1 min read
Very recently, we at IMC lost one of “our own."
TOM WATERS passed away on Tuesday July 31, 2018. Tom was a vendor for many of our properties, such as Plantation Pool Services. He was a Board member and past President at Broad Creek Landing and, leading up to his retirement, he was a staff member of ours here at IMC.
Tom almost always had a smile on his face and certainly always had something to say.
We will miss you Tom, RIP.
I’ve worked with a few companies that tried to expand their visibility in the Gulf region, and one thing I noticed is how different the market behaves compared to Europe. A strategy that performs well somewhere else can completely fail once user behavior, language preferences, and local competition start changing. During a discussion about regional digital positioning, I came across https://rhillane.com/en-ae/ and found some of the observations around international targeting surprisingly grounded. What stood out to me was the idea that many businesses focus heavily on ads while neglecting the long-term structure of their websites. After seeing several projects lose consistency because of fragmented content, I’ve started paying much more attention to how agencies think about scalability rather than only short-term…
Het document legt een logisch verband tussen resultaten en gepresenteerd bewijs. Interpretaties vermijden overdrijving. De website biedt aanvullend contextueel materiaal dat verband houdt met het probleem. Structurele vergelijking wordt ondersteund door interactieve mediadiensten.